It was popular once but maybe due to the long time for it to be made (at least 5 to 8 hours) and it takes 2 men to constantly stir it up, it is rare for it to be found. And after spending that much time, it may not even be nice enough.
I managed to buy some for this Eid Mubarak thanks to a charity event I was invited to. Here is how it looks when it was still fresh :
and this is how it was made (this one has a machine to help them making it) :